Cello teams up with Midwich for World Cup 2018 exclusive

Today, British TV manufacturer Cello announces it will be providing a larger than life World Cup viewing experience for the B2B sector, working in partnership with Midwich, a specialist audio visual and document solutions distributor to the trade market, with operations in the UK and Ireland, France, Germany, Benelux, Iberia and Australasia.

Capitalising on this Summer’s biggest sporting event, Midwich will be exclusively supplying 75” and 85” (C75ANSMT-4K and C85ANSMT-4K) Cello televisions to the leisure and hospitality markets, such as pubs, gyms, hotels and sports bars, who will benefit from drawing in more football fans to watch games in their establishments.

“Big sporting events can be a very lucrative opportunity for pubs and bars. It’s important to provide the best possible viewing experience to get football fans flocking through the door. What can be better than cheering on the England football team with an ultra large TV made from a British manufacturer?” commented Mark Flesher, Business Manager at Midwich.

Midwich is an established trade-only distributor of Cello products, having worked together for several years providing a variety of products to businesses. 2017 proved to be an outstanding year for Cello’s sales growth and distribution reach. The partnership intends to exceed expectations, due to an increase in national advertising and the implementation of new marketing initiatives, focusing on sales during the build-up to the World Cup 2018.

Brian Palmer, CEO at Cello Electronics commented: “It’s our mission to create quality and affordable products that appeal not only to the everyday consumer, but to niche market segments in the B2B space. To that end we have developed an exclusive partnership with Midwich as they have the established connections to supply and service these specialist clients.”

“As a British company full of football fans, it’s great that we will be offering fellow supporters a fantastic way to view the games, while enabling businesses in the UK to offer a large screen viewing experience to their customers at a very affordable price point, often half the price of competitors.”

For more information and details on how your company can purchase a Cello television, please contact Midwich product specialist, Sam Baldry on 01379 649200.

For further information please contact:
Robyn Mawn / Ryan O’Leary
0208 408 8000

About Midwich

Media enquiries: For more information, please contact Ben Thompson on 01379 647 546 or at

Midwich is a specialist audio visual (AV) and document solutions distributor to the trade market, with operations in the UK and Ireland, France, Germany, Iberia, Benelux and Australasia. The Group’s long-standing relationships with over 300 vendors, including blue-chip organisations such as Samsung, LG, Epson and NEC, supports a comprehensive product portfolio across major AV categories such as large format displays, projectors, digital signage and printers.

The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets. The Directors attribute this position to the Group’s technical expertise, extensive product knowledge and strong customer service offering built up over a number of years. The Group has a large and diverse base of approximately 12,000 customers, and 740+ employees.

Key components of the Group’s growth strategy are expansion of its specialist business areas, alongside further expansion of its international operations and footprint into strategically targeted jurisdictions.

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