Cello is often described as an affordable TV brand. And while that's certainly true, affordable doesn't have to mean basic.
The price of a television only tells you part of the story. What really matters is what you're getting for that price — the technology inside, how the TV is made, the features included and the people behind the product.
At Cello, our focus has always been on delivering good-quality televisions at accessible prices, without stripping away the features people actually want.
Who is Cello?
Cello was founded by Brian Palmer in 1996 and has grown into a family-run European television manufacturer.
Today, the company designs and manufactures televisions in Europe, maintaining close control over the production process and the products that carry the Cello name.
That history is an important part of what makes Cello different. We're not simply putting a brand name onto someone else's television. Our experience in television manufacturing stretches back decades, giving us a deep understanding of what goes into creating a TV that people can rely on.
You can find out more about the company on our About page and explore the story behind the brand in our company history.
So, is Cello a budget brand?
If by "budget" you mean accessible pricing, then yes.
If you mean basic, stripped-back televisions, that's a different story.
Our range includes smart TVs with platforms such as LG webOS and Google TV, alongside features including 4K Ultra HD, Freeview Play, Freesat, Bluetooth and frameless designs.
That means you don't necessarily have to pay a premium simply to get the features you'd expect from a modern television.
The idea is simple: give customers more for their money.
Take a look at the full Cello TV range to see just how much choice is available.
Why does European manufacturing matter?
One of the biggest differences with Cello is having a direct connection to the manufacturing process.
Producing our televisions in Europe gives us greater control over how our products are developed and manufactured. It also means we're closer to the people, processes and expertise behind the televisions themselves.
That experience helps us focus on what matters most: creating reliable TVs with useful features, while keeping them accessible to a wide range of households.
Our European-made TV range brings together models manufactured in Europe.
A history of doing things differently
Affordable doesn't have to mean playing it safe.
Throughout its history, Cello has looked for new ways to make television technology more useful and accessible. The company introduced the iViewer for smart TVs in the 2010s and went on to develop the world's first solar-powered TV in 2016.
That spirit of innovation is important because it shows that Cello isn't simply following the market. We've also spent decades developing our own knowledge and experience within the television industry.
A more considered approach to manufacturing
Local manufacturing can also play a role in reducing the environmental impact associated with getting products from factory to customer.
A shorter journey can mean fewer transport miles, while closer control over production provides greater visibility throughout the manufacturing process.
Our solar-powered TV was an early example of looking at television from a different perspective, and we're continuing to explore more responsible approaches through our Greener Future initiative.
For customers who value where their products are made and how they're produced, that's another part of the Cello story worth considering.
What does buying a Cello actually support?
Choosing a television made in Europe does more than simply put a new screen in your living room.
It supports skilled manufacturing, product development and the people who have built their careers around the television industry. It also helps keep valuable manufacturing knowledge and expertise within Europe.
For many buyers, that's an important consideration when deciding where to spend their money.
What do you actually get for the price?
This is where the difference between affordable and basic becomes clear.
Depending on the model, a Cello TV can offer:
- Smart TV platforms including LG webOS and Google TV
- 4K Ultra HD picture quality
- Freeview Play
- Freesat
- Bluetooth connectivity
- Frameless designs
- European manufacturing
- A range of screen sizes to suit different rooms
- Up to a three-year warranty on selected models
In other words, choosing Cello doesn't mean having to compromise on the features that make modern television more enjoyable.
Affordable doesn't have to mean compromising
The Cello approach is straightforward: make television technology accessible without making the experience feel basic.
Our combination of modern smart features, thoughtful design, manufacturing experience and competitive pricing is what makes Cello different.
If you're looking for a TV that gives you plenty of features without an unnecessarily high price tag, explore the full Cello TV range and see what you can get for your budget.
Have a question about our TVs or manufacturing? Our team is always happy to help through the contact page.