Cello Electronics
Why trust Cello?
We're a family business. We've been making TVs in the UK since 1996, and we're still the only LED TV brand that manufactures here.
4.8/5
Feefo service rating
1,478+
Verified reviews
91%
Rated 4 or 5 stars (last 12 months)
Gold Trusted Service Award winner — awarded to businesses with a 4.5+ rating from verified customer reviews
What our customers say
★★★★★
"The picture quality is outstanding, and sounds far better than I was expecting. For under £400 it would take some beating! And Made in UK a real bonus."
✓ Verified buyer via Feefo
★★★★★
"I'm a retired television service engineer and have no regrets whatsoever. I'm happy and I'm sure I will buy once again from Cello."
✓ Graham J., verified buyer
★★★★★
"First TV came damaged in transit, replaced straight away. No issues. Chat through WhatsApp, very good communication."
✓ Verified buyer via Feefo
★★★★★
"First class service and products. Very efficient and helpful staff. It is a pity Cello are not in Caravan Shops everywhere."
✓ Stewart C., verified buyer
★★★★★
"Excellent Service and a quality product. Extremely helpful lady who answered my questions with absolute confidence."
✓ Claire, verified buyer
Read all our verified reviews on Feefo →
UK made, UK supported
🇬🇧 Made in Bishop Auckland
Every TV assembled, tested and checked on our own production line in County Durham. We're the only LED TV brand still manufacturing in the UK.
📞 UK call centre, our own staff
When you call us, you speak to someone who knows our products. No overseas call centres, no chatbots. 99% of issues resolved over the phone.
🚚 Free next-day delivery
On most TVs when ordered before 1pm, Monday to Friday. If something arrives damaged, we'll collect and replace it.
📈 Family-run since 1996
Founded by Brian Palmer. Still family-owned, still making TVs the right way. Ranked twice in the Sunday Times Tech Track 100.
About our reviews
We chose Feefo because every single review is linked to a genuine, verified purchase. Unlike open review sites where anyone can post, Feefo only contacts customers after they've bought from us.
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Only verified buyers can leave a review
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Reviews independently collected, not cherry-picked
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Gold Trusted Service Award holder
You might have seen reviews on other platforms. On open review sites, anyone can post whether they've bought from us or not. We can't verify those reviews and we don't monitor them. If you want to know what real customers think, Feefo is the place to look.
Questions before you buy?
Call our UK team on 0333 433 0312
Monday to Friday, 9am – 5pm
support@celloelectronics.com